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To Have
and Have Not
Frank Giustra has spurred a keen new interest
in philanthropy. How do we harness that enthusiasm and
apply it to our city?
By Matt O'Grady
On the southwest corner of Main and Hastings a dozen
people mill about, including a pair of men in their
twenties haggling over the contents of a shopping cart,
and an older woman in a wheelchair hurtling toward the
curb and some unsuspecting passersby. Two police cruisers,
lodged on the sidewalk, obscure the view of a suspect
having his hands secured behind his back. In the background,
like a mirage in the desert, sits the Carnegie Centre—fall
sunlight bouncing off its dusty pink sandstone. The
former library is a 1903 landmark of early Vancouver
philanthropy, a $50,000 gift from one of the world’s
best-known captains of industry. These days it’s
also Ground Zero for what is arguably the part of Vancouver
most in need of philanthropic love.
Andrew Carnegie—who famously proclaimed that “to
die rich is to die disgraced”—essentially
invented, along with John D. Rockefeller, the modern
concept of philanthropy. The wealthy and powerful had
long given to their pet causes, but their aims were
parochial and their giving modest. Then along came Carnegie—who
in 1868, at age 33, decided to direct all his U.S. Steel
capital, beyond an annual salary of $50,000, toward
establishing a foundation and building “the ladders
upon which the aspiring can rise”—schools,
hospitals, and, notably, libraries (some 2,500 throughout
the world). By the time he died, in 1919, Carnegie had
given away over $350 million—approximately $4.3
billion in today’s dollars—and firmly established
the principle that true power lies not in the wealth
you amass but in the legacy you leave behind.
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Unfortunately
for Vancouver, Giustra’s form
of giving defines social benefit in global,
not local, terms.

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The Carnegie Corporation and Rockefeller Foundation
continue to dole out millions of dollars each year around
the world. Their broad missions—to “facilitate
the diffusion of knowledge” (Carnegie) and “promote
the well-being of mankind” (Rockefeller)—helped
underwrite Canadian arts and letters through the first
half of the 20th century (prior to the Canada Council
for the Arts’ arrival in 1957), and inspired generations
of wealthy elite to support their local communities—including
the likes of Morris Wosk, William Sauder, Martha Lou
Henley, Michael Audain, and Joe Segal, whose generosity
sustains Vancouver’s symphonies, galleries, and
schools. And yet the Carnegie model has become something
of an anachronism in recent years. Today’s big
givers—instead of espousing wooly notions of social
progress in local communities—are more likely
to speak of global legacies, and seek out investments
that can produce measurable results.
Take mining financier Frank Giustra and his $100-million
donation to the Clinton Foundation. With its aim of
“strengthening the capacity of people throughout
the world to meet the challenges of global interdependence,”
the Clinton Foundation approaches philanthropy as if
it were a Harvard case study; it identifies and corrects
“market failures” by aggregating buyers
to make AIDS drugs more affordable, or by brokering
distribution deals for expensive climate-friendly technologies.
“I believe that in the years ahead,” the
ex-president explained in The Atlantic, “the organization
and expansion of public-good markets will become one
of the most important areas of philanthropy, and will
be an area where philanthropy sometimes blurs into strict
private enterprise.” Such talk is the sort of
clear-eyed philanthropy that Howe Street veterans like
Giustra can safely support.
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