Craft breweries, cideries, wineries and distilleries across the province have united in a bid to help save the local economy.

Time to Buy British Columbia is a shop-local initiative that urges consumers to support neighbourhood businesses.  

Supported by the BC Wine Institute, the BC Craft Brewers Guild, BC Cider Way and the Craft Distillers Guild of BC, as well as the British Columbia Liquor Distribution Branch, Time to Buy bills itself as a “non-political organization made up of small and medium business operators who want to support B.C. business and protect long-term jobs in B.C.”

For now, the effort is limited to the province’s alcohol beverage industry, but it has plans to include a multitude of B.C.-based businesses.

“We are facing serious hardships that could, if we don’t act, continue long after the current crisis is resolved,” Ken Beattie, executive director of the BC Craft Brewers Guild, said in a statement.

“As alcohol producers, we employ thousands of British Columbians, and we are now challenged with workforce layoffs or, for some, even closures. When B.C. emerges from the pandemic, British Columbians will want to return to normal lives, and we will want to rehire them and to rebuild business.” 

You can visit Time to Buy BC for a complete list of the local B.C craft breweries, cideries, wineries and distilleries supported by the initiative.