In 2014, husband and wife team Neil Thomson and Ryley Humphry decided to launch a healthier snack alternative. So the pair started Naked Snacks—think dates, pistachios, almonds and dried pineapple instead of sour candy and licorice.
These days, you can find their snacks in more than 175 vendors across the country, including Whole Foods, Urban Fare and Fairmont Hotels & Resorts. They were also the official snack supplier to the 2019 TED conference, because who wants to tell Bjarke Ingels and Joseph Gordon Levitt that they’re going to have to stick it out with stale wine gums?
Now, they’re changing course. Well, kind of. The duo announced today that Naked Snacks is rebranding to Laid Back Snacks.
“We're in the business of making people feel great about the food choices they make,” says Humphry. “Naked Snacks was too limiting based on the brand we've grown into, the work we now do in the world and our plans for the future.”
So while we’ll wait to see exactly what the Laid Back team has in mind for the brand’s future, they’re still serving up the same snacks for now, and customers can get in on a sweet deal.
From January 26 to February 1, the team is offering a free snack in every order placed. And we’re just now realizing we should have worked out some sort of middleman deal. Dang. Well, enjoy the free food.