Whenever I visit a fancy pastry place, I can’t help myself.
I take a cursory look above the glass filled with perfectly constructed works of baked art, hoping that maybe, just maybe, there are some day-olds on offer. Sure, they aren’t quite as fresh as the goods in the case, but it’s not a huge dropoff in quality. And they’re significantly cheaper.
So I’m understandably excited to see Too Good To Go make its way to Vancouver. The European app partners with grocery stores and eateries to make their about-to-go-bad goods available to the public.
The shops simply pile items that are expected to expire the next day into a goodie bag of sorts and set a time for customers to pick them up. For example, if a bakery is closing at 5 p.m. but has an abundance of stuff left over, it can set pickups for 4-4:45 p.m.
The items come at a reduced cost—prices vary depending on the store, but usually fall in the $5-7 range. After launching this week, the app already has close to 100 partners in Vancouver, including Nada Grocery, Terra Breads and Flourist.
For Vancouverites who like value, it’s a very good deal. Plus, it helps reduce food waste. It’s what Too Good To Go Canada country manager Sam Kashani calls a “win-win-win.”
“Stores like Nada will win simply because they’re driving commercial traffic and recouping the cost of surplus food,” he maintains. “Consumers like you and I win because we get delicious food for incredible value. And the planet wins, because you stop waste…we’re saving two meals a second globally.”
Kashani has been impressed with how Vancouverites on both sides of the equation have taken to the app. “We’ve been blown away by the receptiveness of partners and consumers,” he says. “Toronto was the fastest launch we’ve seen, and so far, Vancouver has been faster than Toronto. There’s something to be said for the sustainability mindset that consumers have here.”