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I’m the type of person who owns multiple pairs of scrapbooking scissors and a misplaced but zealous confidence in her pencil-crayon skill set, so I’m not exactly spending a lot of time perusing the greeting card aisle. But when I got wind of London Drugs’ new Cards for All Valentine’s collection, I immediately tossed all of the lovingly handcrafted garbage I was about to foist on everyone next weekend: supporting this initiative is more important that my macaroni portraits ever could be.
LD tapped illustrators from across Canada to craft cards that represent communities often not reflected in the (elitist?) greeting card aisle—you’ll find sweet sketches celebrating gay, bisexual, trans and non-binary relationships, and a host of designs for non-romantic relationships that deserve love too. Chinese, Farsi, Punjabi, Tagalog and Braille are represented as well.
It’s a suspiciously woke move for a national drugstore chain, but we’re all for it. All proceeds from the Cards for All collection go to local United Way initiatives, so go feel the love in the unlikeliest of places—the greeting card aisle—or just check out some of our favourites below.
Vancouver’s Karla Monterossa designed this sweet card for female-identifying love birds.
This cute smooching boyfriend card is by Cristian Fowlie.
We can’t find who the designer of this Chinese-language card is, but we love it just the same.