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Thirty-two years ago, Boys’Co set out to become the city’s leading curator of men’s designer and casual sportswear. Today their legacy continues as a leading Canadian retail store with four Lower Mainland locations including their original Oakridge Centre location, which soon was followed by their Robson St flagship.Boys’Co carries top brands such as G-Star, Versace, Comme des Garcon PLAY, Zanerobe, Y-3, Nudie Jeans – as well as their very own private label brand, demonstrating a commitment to their philosophy of blending up-and-comers, established fashion houses and elusive designers in an ultra-contemporary environment. An extensive online store, featuring the majority of product found in stores, offers customers additional convenience.Family-operated from the start, Boys’Co is renowned for their product knowledge and personalized customer approach, made possible by a devoted team of associates with unmatched employee longevity. The Boys’Co brand exudes a cool confidence built on humour, wit, creativity and three generations of influence that together attract a broad and loyal customer base ranging from teenagers to business professionals.  Stop by or shop online to learn more about why It’s a Guy Thing!