Your Whisky, Your Rules

Voted best new Canadian whisky in 2021, Gray Jay Deluxe Canadian Whisky is available at a store near you

At Gray Jay, they love whisky.

More importantly, they hate the idea that you can’t enjoy it unless you follow some sacred rules and rituals, invented hundreds of years ago. Ever tried a Caesar with whisky instead of vodka? Or tasted whisky with apple cider and lemon? Or whisky, grapefruit juice and ginger ale? That’s right. Mind. Blown. They’re all ridiculously good, and they’re just a few of the recipe suggestions that you’ll find on Gray Jay’s website.

“Gray Jay Deluxe Canadian Whisky is a new kind of whisky,” says Co-Founder and Chief Creative Officer Chris Lund. “We welcome all! If you are a newcomer to the world of Canadian whisky, Gray Jay is perfect for you. There’s no mystique. No steep learning curve. Just a great-tasting whisky that you can enjoy by itself, on ice, mixed with a soda, or in any number of different cocktails.”

Named after Canada’s national bird, the friendly and fearless Gray Jay, this is a whisky that’s totally unpretentious and approachable. It’s Canadian made for you, on your terms, and they are proud of it. Gray Jay is exceptionally smooth and as easy-drinking as whisky can get. Its sweet yet complex flavour hints at notes of vanilla and caramel, so whether enjoyed alone, in a cocktail, or paired with food, every sip is going to be epic.

“Gray Jay is a whisky that you can call your own and make your own,” Lund says. “You don’t need any fancy glasses, and you don’t need any special occasion. All you need to do, is try it. And you may just discover your new favourite spirit.”

Embrace your sense of adventure and explore the many ways you can enjoy its complex flavour profile. If you’re already an experienced whisky drinker, you’ll find that Gray Jay flies in the face of tradition.

Gray Jay is available at more than 30 locations across B.C., and is already wowing crowds in Alberta, Saskatchewan, Manitoba, Prince Edward Island and Ontario. What are you waiting for? Pick up a bottle today.

For more information, connect online, via email at info@grayjaywhisky.com, or follow along on Facebook and Instagram.