Canada Goose Just Launched the Most Amazing ‘Ad’ of the Year

Director Paul Haggis shows how to be a Northern badass in four amazing minutes.

We’ll admit it: even when it comes to fashion we love to cheer for the home team. Which is why we always feel just a small jolt of national pride every time we see some Williamsburg hipster or Hollywood A-Lister in Canada Goose. The ever-increasing status of the brand as a fashion staple makes it easy to forget what the core of Canada Goose is about: serious gear made for serious people who rely on it to save their lives. And just so we don’t forget, the brand went and hired Oscar winner Paul Haggis (a good Canadian boy) to distill down into four minutes what Canada Goose is all about….and it’s sort of awesome.https://www.youtube.com/watch?v=a8ffnE2wNgsWatching this will make you feel patriotic so may we suggest something from the brand’s new collaboration with Pendleton—say, this rather striking down-filled hooded scarf? Canada-goose.com