Timeless and unmistakable, Panerai crafts timepieces for modern heroes

Italian design blended with high-tech material innovations ensure Panerai devotees are committed for life.

Tech enthusiasts argue that smartphones are the ultimate timekeepers, but they completely miss out on the romance of luxury timepieces. Finely crafted watches are a miracle of engineering, and in this digital era, they are attracting a passionate following—with clients of the Panerai Boutique in Vancouver being a prime example.

Since first opening its doors in 2017, the Panerai Vancouver Boutique has enjoyed a growing volume of clients eager to own timepieces that are a unique blend of Italian design and Swiss technology. Panerai is particularly coveted as one of the most recognizable and reliable sport watch brands globally.

The brand’s history is rooted in Florence, where Giovanni Panerai opened a watch shop and school of watchmaking in 1860. In response to a need for precision tools to be used by the Italian Royal Navy in their underwater missions, Panerai crafted instruments that ensured legibility in very low light and perfectly measured time underwater. The same luminous substance used in the tools created for the Italian Navy are used in the timepieces Panerai creates for the modern heroes of today.

Panerai’s appeal is easy to understand. More than ever, people seek brands with a rich history and consistent design. Panerai’s history speaks for itself through its best-selling Luminor Marina Collection. The iconic PAM1312 is instantly recognizable due to the trademarked crown protecting device and layered, sandwich dial construction, both of which have remained unchanged since they were first introduced generations ago. Since then, Panerai has offered several versions of the watch ranging from dial colour, material, size and bracelet type to suit the desire of any wearer, from a watch collector to someone just discovering the world of fine watchmaking.

Panerai has a star-studded list of fans or “Paneristi” that dates back to the 90s when Sylvester Stallone inspired the public by wearing a Luminor 5218-201A in the film Daylight. More recently, the brand gained widespread exposure from Dwayne “The Rock” Johnson wearing a Submersible Goldtech™ OroCarbo. Celebrities aside, it’s the clients visiting the Panerai Boutique in Vancouver who truly speak to Panerai’s enduring popularity and unique international community.

Smartphones linked to atomic timekeeping systems may have become the norm, but for a growing number of people who appreciate the appeal of a luxury watch for every occasion, Panerai is the ultimate brand—and Paneristis are Paneristis for life.

Discover Panerai | panerai.com

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