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This fall renowned Swiss watchmaker Rolex opened its largest North America location in the heart of downtown Vancouver’s Luxury Row. Taking over the ground floor of the Shangri-La is a 2,000 square foot boutique stocked with the very latest styles Rolex has to offer.Neighbours may include Prada, Gucci and Chanel, but all eyes turned to the Swiss watchmaker when it opened its unrivalled interior layout. Leather furnishings and bronze touches honour the Rolex Oyster, coming up on its 90th anniversary this January, and emphasize the elegance and polish for which the brand is internationally recognized.The Rolex boutique, operated in partnership with Global Watch Company, directly competes with fellow upscale jewellery brand Tiffany & Co., a consistent high performer in the area. Conveniently positioned for tourists and locals alike, Rolex capitalizes on the foot traffic and foreign money this neighbourhood regularly sees.