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Beloved linen brand Parachute is at the heart of Nordstrom's latest in-store pop-up shop.
Remember like 10 years ago, before everyone was obsessed with sheets? What a terrible time to have lived through. Thank goodness in 2022, we’re living in an era of linen saturation, and are more than covered for bedding options, between local heroes Flax Home and e-comm standbys Brooklinen.
And if for some reason you haven’t given in to the temptation of internet bedding already, don’t panic, because cult-fave Parachute is coming to you. It’s the latest brand to inspire Nordstrom’s always-excellent Pop-In@Nordstrom, the rotating shop-within-a-shop at the upscale department store.
While the heart of the expertly curated mini-boutique will of course be the brand’s coveted bedding (we’re eyeballing the brushed cotton duvets), you can also find breezy robes, loungewear and luxe towels. Alongside the linen-y goods, Pop-In curator Olivia Kim is stocking other get-cozy-at-home goods from brands like Courant, Hario Coffee, Kexi, The Wild Botanist, and Wee Gallery: think pleasingly weighty ceramic tumblers and limestone soap dishes.
The pop-up launches today and runs through August 21.
Parachute at Pop-In@Nordstrom799 Robson St.nordstrom.ca/pop