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Take the world's most exclusive skincare for a (free!) test ride this month.
According to the Guinness Book of World Records, the most expensive caviar ever sold clocked in at a whopping $34,500US per kilogram for a rare, 60- to 100-year-old albino Beluga sturgeon. So we were rather happy to learn that there’s another caviar out there that’s equally as luxurious yet won’t cost you the price of a small car. La Prairie’s White Caviar Crème Extraordinaire launches March 15 and, while it’s not exactly cheap, for many of the brand’s devotees it’s as essential as oxygen to keeping them looking youthful. The Swiss company has mostly been the purview of those who know all about their stable of rarified ingredients (gold; hard-to-source botanicals from the Swiss Alps; caviar packed with omega -3, -6 and -9 fatty acids).But starting today and running through March 31, La Prairie takes over Holt Renfrew’s beauty floor with an exclusive La Prairie x Holt Renfrew pop-up lounge featuring its new White Caviar Crème Extraordinaire, the brand’s latest powerhouse skin solution. In here, both young and old can test-run the goods because crazy-good skincare should belong to everybody. The La Prairie lounge—its only North American appearance right here in Vancouver—features a full-on immersive experience showcasing its $900 cream. That’s right—free (free!)—Crème Extraordinaire hand massages, eye treatments and skin consults with a facial treatment all while sipping fresh pressed wellness juice by The Juice Truck.During the time it takes to finish your drink, your epidermis can begin its journey from discoloured, uneven and aging carapace (hello sun spots and sagging) to brightened, firmed and smooth baby’s bottom thanks to Lumidose, a powerful illuminating molecule that disrupts melanin along with golden caviar extract that targets firmness. It’s the Holy Grail of skincare hiding in plain sight.
March 15 to 31 (12 to 6 p.m. daily)Holt Renfrew, 737 Dunsmuir Streetholtrenfrew.com