Vancouver Magazine
Eaters Gotta Eat: Café Medina Owner Robbie Kane’s Fave Meals in the City
Giveaway: Tickets to The Victor’s Rooftop Oasis Event
8 Dog-Friendly Vancouver Patios (Paired with Dog Breeds, Obviously)
Breaking: The Team Behind Published and Bar Susu Bring New Snack Bar to Main St.
Breaking: The Keefer Bar Team Is Bringing New Concept to Cambie Street
3 Very Nice Wines to Drink at the Park
Your Vancouver 2SLGBTQ+ Resource Directory
6 Things to Do in Vancouver for Pride
5 Things to Do in Vancouver This Week (July 22- 28)
The Outsider’s Guide: The Best Places to Rock Climb Outside of Vancouver
The Outsider’s Guide: You’ve Conquered the Chief… Now What?
These Are the Best Swimming Holes Near Vancouver
Personal Space: Inside Illustrator Carson Ting’s Art-Filled Home Studio
7 Straw Bags Perfect for Bringing the Picnic Vibes Everywhere You Go
On the Rise: Pamela Card Makes Jewellery Inspired by Bygone Eras
This denim fits—and that’s not a stretch.
Decade co-founders and Vancouverites Molly Spittal, Matthew Atkinstall, Morgan Ellis and Ezra Kish realize that the fit of your jeans should in part depend on, well, your genes. “Denim isn’t really made to fit curvy people without any stretch,” says Spittal, the team’s creative director. The four launched the clothing brand in Montreal in spring 2019, introducing bodies of all shapes and sizes to “ratio fit” denim, which takes into account the difference between the wearer’s hip and waist measurements. “We’re here for the curvy girls,” Spittal laughs.
The brand was a hit out east, but late last year the team made the move back to Vancouver. “To be completely honest, we couldn’t handle the winter anymore,” says Spittal. “And we’re so thrilled to be back.” Spittal designs Decade’s 100-percent cotton jeans in Chinatown, and they’re made by a family-run production team in Portugal. The no-frills, no-whiskering and no-sandblasting designs allow wearers to make their own mark on the denim—and the temperate West Coast (which Spittal nicknames “denim central”) is here for it.