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Celebrate With a B.C. Wine Full of Tradition

Like so many, Evolve Cellars has pivoted to celebrate special moments and the best of times

By Steve Burgess /

Like so many, Evolve Cellars has pivoted to celebrate special moments and the best of times

The last year and a half has changed us all. From routines to priorities, nothing seems to be the same anymore. Every opportunity to celebrate is seized like never before because we’ve missed our favourite people and places for so long. We celebrate every moment.

This new reality in our lives has inspired one of the most traditional wine teams in the Okanagan to change too. TIME Family of Wines, makers of Evolve Cellars are presenting a new line-up of both wines and labels that sets the tone for the new and exciting times ahead now that we are finally starting to see a light at the end of the (pandemic) tunnel.

From a winery team that has been producing in the Okanagan for more than 50 years, assured quality is something you can count on in every bottle of Evolve Cellars wines. These are some of the most approachable, delicious and affordable wines available in the local market. They are the perfect pairing to an Okanagan sun-drenched patio, a great fit for fun times by the lake, and they complement any al fresco meal with your besties.

You might have reached for Evolve’s characteristic turquoise stroke labels in shelves across the province before. In the coming months, they will share space with brand new labels that display a light and yet elegant aesthetic inspired by circles of special connections. New additions to the portfolio including a white blend called Spontaneity and a red blend called Momento, with both being wines to add to your discovery list now.

No matter what Evolve label you reach for, the wines are here for you to celebrate your special moments as you evolve to your new times ahead. To commemorate this brand update, the winery is giving away a bike and one year membership to Peloton. To take part, head to your closest liquor store, find a bottle of Evolve Cellars wine with exclusive Peloton neck tags and enter online. To learn more and enter today, click here.