Events

Purdys Chocolatier’s Ultimate Pride Bar Is a Sweet Stand for Equality

Purdys Chocolatier is making a cool contribution to the 2SLGBTQ+ community with its special Pride Ice Cream Bar—but it's only around till the end of June.

By Kerri Donaldson /

In the spirit of Pride Month, Purdys Chocolatier is once again making waves in the confectionery world, but this time it’s not just about the chocolate. It’s about love, acceptance and a whole lot of sprinkles.

A vibrant rainbow with the Shine Bright Kit.

No strangers to creating chocolate for charity, the Purdys Chocolatier folks got creative with their marketing for Easter this year and hired a rabbit to pick its fave holiday treat in its own mini choco-factory (it chose lettuce obviously—the chocolate of the bunny world) and proceeds went to a charity called Rabbitats. Check out our story on it here.

A hand holding the Ultimate Pride Bar coated with sprinkles, a product sold to raise funds for LGBTQ+ causes during Pride Month.
The Ultimate Pride Bar ($6.75) is a decadent vanilla ice cream bar triple-dipped in chocolate and coated in almonds or naturally coloured sprinkles (you choose) for a snack that gives back!

In a move that’s as sweet as the treats, Purdys Chocolatier is donating $1 from every sale of the Ultimate PRIDE Bar to The Get REAL Movement, a non-profit organization that works tirelessly to combat 2SLGBTQ+ discrimination, racism and bullying.

A box of chocolates that says You Are Loved

Purdys Chocolatier has set a lofty goal of raising $40,000 through this initiative, and is calling on all chocolate and ice cream lovers to help them reach it. But don’t worry, this isn’t a case of all give and no get. In return for your support, you’ll get to enjoy a delicious ice cream bar and a gourmet chocolate from Purdys Chocolatier’s case. Snacking for a cause? That might be the closest thing to a win-win I’ve ever heard of!

two hands holding sprinkle-coated ice cream bars that are touching

The Ultimate Pride Bar is available at your nearest Purdys choccolate shop Canada-wide from now until the end of June (that’s coming up fast!). So, this Pride Month, why not celebrate with a treat that’s as colourful as the Pride flag and as sweet as equality itself? After all, nothing says “Pride” quite like a mouthful of sprinkles and a heart full of love.

For more information, check out purdys.com/pride-bar.