Breaking News: Don’t Argue Pizza Returns on March 1
Marugame Udon Is Opening in Downtown Vancouver on February 24
Okay, River District, You’ve Got Our Attention: Bufala Slated to Open March 1
Editors’ Picks: The Best Things We Drank in 2023
Nightcap: The Chasm-E-Pista Mocktail From Zarak by Afghan Kitchen
The Best Drinks to Bring to a Holiday Party (and Their Zero-Proof Alternatives)
More Corner Stores in Vancouver Would Mean More Community
Bar Susu’s Susu Sundays Are a Weekend Highlight
Is Vancouver’s Coolest Nightlife Venue in… Kitsilano?
Escape to Osoyoos: Your Winter Wonderland Awaits
Your 2023/2024 Ultimate Local Winter Getaway Guide
Kamloops Unscripted: The Most Intriguing Fall Destination of 2023
Givers and Takers Creates Daring Denim
Artist Carla Tak Has an Incredible Art Collection in her Olympic Village Home
The Vancouver Uniform: 8 Blundstone Alternatives to Keep Your Feet Dry In Style
Can PC Black Label swoop in and undercut our local heroes?
If you’re a regular reader of vanmag.com you may remember my ongoing obsession with the relatively new trend of authentic Italian pizzas being offered in frozen format. Here in Vancouver it was Nightingale, which not only started the trend but emerged triumphant in our first head-to-head taste test, (although the pizza from Nicli, available at munch.ca was a close 2nd). And all was well in the world—sure the price crept up from $15 to closer to $19 at some spots, but hey, inflation.
Then, a few months back, I got a tip, that Nook in Kits was selling their own frozen pizza and after taking it for a spin, damned if it didn’t wrest the gold from Nightingale. It truly is the greatest frozen pizza my small mind can even fathom. But, it’s $20 (plus tax, plus tip) and while I appreciate no one at Nook is getting rich off these pies, you’re looking at $50 to feed a family of four before you even get to the salad or sides. It’s steep. Great, but steep.
So when I was looking through the flyer for my local Loblaws City Market, you can imagine my surprise when I spied a one-page ad for frozen pizza “Hand Tossed in Italy”. My first thought was “Wow that packaging looks exactly like Nightingales.”
My second was “Why would someone go to the trouble of having an Italian hand-toss pizza, when we have so many capable people here?”
But my third? $7.99. Holy hell that’s cheap.
So I bought one of every kind on offer: Diavola, Margherita and Funghi and marched home to cook them up and eat while watching the World Cup on PVR (“which one would go best with diving Spaniards,” I wondered). And here are my findings.
I’m 100% going to keep buying these going forward. I know many people hate on big grocery right now and none are bigger than Loblaws, but these pizzas are simply too compelling at this price point. (And before you freak out and claim we’ve been bought—I bought these myself with my own $$$ and as far as I know Loblaws isn’t even an advertiser. I also bought some of the new Chicken Adobo chips, which are fricking fantastic). No they’re not Nook, but once you add the tip I feel obliged to add at Nook, and then tax, they’re legitimately 1/3 the price. It’s just too great a divide to ignore. I’ll still buy Nightingale and Nook too—they really are the pinnacle of frozen pizza—but these cheapies are also going to become part of the rotation.
I’ll still buy my produce at Persia Foods, though.