On the Rise: Kinda Sleepwear

Jessye Ashworth knows the importance of a good sleep.

For too many adults—this writer included, maybe—the very demure act of slipping into one’s PJs involves throwing on a pair of beaver-festooned flannel pants and your rattiest, most oversized T.

But Jessye Ashworth, founder of the Vancouver-based Kinda Sleepwear, is making a strong case for investing in nightclothes that not only look presentable but are also made to last: relaxed button-up tops and high-rise pants crafted from luxe Italian shirting cotton; striped drop-shoulder robes that are as light as the easy-breezy, oh-just-casually-lounging-at-home vibe they impart.

“It’s something for you to feel really good in,” she explains, “and less of a display for the world.”

For Ashworth, sporting sleepwear you genuinely like—and that is sustainably produced, to boot—is a form of self-care. And as she draws inspo from everything from art and flamenco to the Oscar-nominated The Favourite, she has every intention of spreading the love to boudoirs far and wide.

“If I like it and want to wear it,” she says, “I think other people would enjoy it, too.”